Less is more in Social Media

Feeling overwhelmed? Google Plus opens its doors (or should I say circles) to the world, Facebook continues to make changes and updates (some of which I am not a fan but that’s for another blog) and Twitter numbers on the rise!  Do you sit there and wonder how am I going to do all of this?  What changes are next and who will be making them?  Keeping up with the changes in Social Media is like Keeping Up with the Kardashians, you just don’t know what’s next!  Today’s blog is about doing LESS:

Listen!  You keep hearing the same thing over and over, Listen…always be listening!  If you aren’t then you are missing the boat.

Engage!  Social Networking is a Dialogue, not a monologue!  Engage in the conversations, ask questions, respond!  If you are going to have a conversation, then do it!

Share!  Build the excitement and become a storyteller and share with others.  Share your stories and information, comment on Tweets, Facebook Postings and Share with everyone in your Circles.

Strategy!  Having a Social Media Strategy is key!  You have to identify what you want out of Social Media and have a plan.  Is it brand awareness, more followers, more fans, leads, sales? Define your target audience!   What are your goals and objectives and how are you going to achieve those goals?  Make sure to Monitor, Measure & Listen!  See how things are working (or not)…if it is not working then you know you have to make some changes and modifications.  As far as measurement and metrics go, make sure you use what is available.  Facebook Insights just launched a new and improved analytics and don’t forget about Google Analytics!  This information is key to your success!

Finally, it all goes back to the ABC’s…always be connecting!  Always be conversational!  Keep in mind, Social Media is another tool to your overall Marketing Strategy!  It should definitely be included in your plan but it should not be the only thing you do!

Today’s blog is brought to you by the friends, fans and followers of Via Key West, the place to find unique gift ideas inspired by the sun, sea and island living in the beautiful Florida Keys and Key West!  It’s Where Funky Meets Fabulous!

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Categories: Blog, Social Media

Feeling overwhelmed? Google Plus opens its doors (or should I say circles) to the world, Facebook continues to make changes and updates (some of which I am not a fan but that\’s for another blog) and Twitter numbers on the rise!  Do you sit there and wonder how am I going to do all of this?  What changes are next and who will be making them?  Keeping up with the changes in Social Media is like Keeping Up with the Kardashians, you just don\’t know what\’s next!  Today\’s blog is about doing LESS:

Listen!  You keep hearing the same thing over and over, Listen…always be listening!  If you aren\’t then you are missing the boat.

Engage!  Social Networking is a Dialogue, not a monologue!  Engage in the conversations, ask questions, respond!  If you are going to have a conversation, then do it!

Share!  Build the excitement and become a storyteller and share with others.  Share your stories and information, comment on Tweets, Facebook Postings and Share with everyone in your Circles.

Strategy!  Having a Social Media Strategy is key!  You have to identify what you want out of Social Media and have a plan.  Is it brand awareness, more followers, more fans, leads, sales? Define your target audience!   What are your goals and objectives and how are you going to achieve those goals?  Make sure to Monitor, Measure & Listen!  See how things are working (or not)…if it is not working then you know you have to make some changes and modifications.  As far as measurement and metrics go, make sure you use what is available.  Facebook Insights just launched a new and improved analytics and don\’t forget about Google Analytics!  This information is key to your success!

Finally, it all goes back to the ABC\’s…always be connecting!  Always be conversational!  Keep in mind, Social Media is another tool to your overall Marketing Strategy!  It should definitely be included in your plan but it should not be the only thing you do!

Today\’s blog is brought to you by the friends, fans and followers of Via Key West, the place to find unique gift ideas inspired by the sun, sea and island living in the beautiful Florida Keys and Key West!  It\’s Where Funky Meets Fabulous!

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Categories: Blog, Social Media

Last week I had the pleasure of speaking in front of 83 members of The Lodging Association of the Florida Keys and Key West.  The topic was “So Much Social Media, So Little Time.” To all my friends in the Industry that attended, Thank you!

The Social Suite along with Ryan and Joe from Romanelli Communications  had a conversation in front of the Lodging Industry on Social Media in Travel and Tourism.  I was so excited to speak in front of this group as I had the pleasure of working in the industry in Sales and Marketing for a collection of Key West hotels.  For me, I was speaking in front of new and old friends and understood  how time is big factor in day to day operations.  Adding Social Media to the list of things to do can be overwhelming, especially if you don\’t understand it.  I\’ve attended many presentations where all the speakers did was talk about Social Media and tell the people attending you have to be doing it.  Nobody every told them how.  My goal was to SHARE information with them on Social Media and show them what they can be doing now to Get Social!

Some of the Quick Tips and Tools we discussed were:

1.  Google Places.  Sometimes we forget to make sure we are updated and not outdated.  It is important to make sure your Google Places information is set up with correct information, photos, videos, specials etc.  Monitor information every couple of weeks to make sure content is up to date!
2.  Set up Google Alerts- See who is talking about you and see who is talking about your competition!
3.  Facebook – Make sure to secure User Name.  You need 25 fans in order to do so.  Pet Peeve alert!  One of my biggest pet peeves in Social Media is when a business is not set up correctly on Facebook.  Please remember its about Quality and not Quantity!  Make sure your business is set up correctly on Facebook.
4.  foursquare – If you are a hotel, restaurant or business, take a minute and set up foursquare specials and allow your guests to check-in!  One bit of advice, make sure to educate the staff on what you are doing because the last thing you want is someone to walk away and write a bad review because your staff didn\’t know what was going on!
5.  Be Aware!  Be aware of who is talking about you.  Listen, Engage and Respond!  TripAdvisor, Facebook, Twitter, Blogs!  We know people are talking in real time so take the time to listen and respond.
6.  SHARE! Remember to share local community and destination information with your friends and followers!  It\’s about the share, not the sell!  Promote others!  A perfect example of using Social Media to promote others is Via Key West uses Thursday as a day to promote their Fans!  It\’s FANtastic Thursday and if you are a fan of Via Key West on Facebook you get to promote your business!
7.  Add Social Networks to email signatures, website, e-marketing campaigns etc.
8.  Facebook & Twitter: Engage, Ask Questions, Respond to posts and remember to say thank you with a Retweet or Like.  A simple thank you will work too!
9.  Management:  Hootsuite or Tweetdeck available to help you manage multiple accounts and conversations!
10.  Be Human, Be Real! It\’s all about being social so when I say “be human” and “be real” that\’s what I mean.

I hope these tips are helpful to you.  Remember, Social Media is all about being Social!

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Categories: Blog, Social Media, Travel

Today my message is going to be short and sweet!  I\’m going to get right to the point and talk about Quality vs. Quantity in Friends and Followers.

I see so many people jumping into Twitter and Facebook looking at the numbers and how many people are “liking” or “following” them.  Social Media is not a popularity contest!  Don\’t be concerned with the number of Followers and Like\’s!  Do be concerned with the person who is following you or liking you!  Don\’t get me wrong, I am a big fan of both Facebook and Twitter but I see this urgency of people looking more at the numbers and not at the value of building relationships and using both to share and engage in conversations with the friends and followers.

For example, on the business pages I have seen many accounts being set up incorrectly. Setting up your business page as a personal page is a No No! This is not a good idea and not what one would call “Best Practices.” Being Social is not just going and “liking” thousands of people in hopes that they will visit you, buy something from you or just “like” you back.  It is  a way of sharing information and a networking opportunity.  Be careful and always remember, it\’s about the share, not the sell! It\’s about quality, not quantity!

Social Media is not about numbers and how many people like or follow you! Again, it\’s not a popularity contest!  Don\’t get caught up in numbers and do get caught up in building relationships, engaging in conversations and of course, be real!

What do you think?

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Categories: Blog, Social Media

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