Feeling overwhelmed? Google Plus opens its doors (or should I say circles) to the world, Facebook continues to make changes and updates (some of which I am not a fan but that\’s for another blog) and Twitter numbers on the rise! Do you sit there and wonder how am I going to do all of this? What changes are next and who will be making them? Keeping up with the changes in Social Media is like Keeping Up with the Kardashians, you just don\’t know what\’s next! Today\’s blog is about doing LESS:
Listen! You keep hearing the same thing over and over, Listen…always be listening! If you aren\’t then you are missing the boat.
Engage! Social Networking is a Dialogue, not a monologue! Engage in the conversations, ask questions, respond! If you are going to have a conversation, then do it!
Share! Build the excitement and become a storyteller and share with others. Share your stories and information, comment on Tweets, Facebook Postings and Share with everyone in your Circles.
Strategy! Having a Social Media Strategy is key! You have to identify what you want out of Social Media and have a plan. Is it brand awareness, more followers, more fans, leads, sales? Define your target audience! What are your goals and objectives and how are you going to achieve those goals? Make sure to Monitor, Measure & Listen! See how things are working (or not)…if it is not working then you know you have to make some changes and modifications. As far as measurement and metrics go, make sure you use what is available. Facebook Insights just launched a new and improved analytics and don\’t forget about Google Analytics! This information is key to your success!
Finally, it all goes back to the ABC\’s…always be connecting! Always be conversational! Keep in mind, Social Media is another tool to your overall Marketing Strategy! It should definitely be included in your plan but it should not be the only thing you do!
Today\’s blog is brought to you by the friends, fans and followers of Via Key West, the place to find unique gift ideas inspired by the sun, sea and island living in the beautiful Florida Keys and Key West! It\’s Where Funky Meets Fabulous!
Friendships don\’t happen over night, they happen over time and guess what, relationship building in social media also takes time!
Let\’s talk about Twitter! For your information I love Twitter and have made great friends on Twitter! Have I met those friends face to face, some yes and most no. They are global! The friendships I have developed on Twitter did not happen over night, they happened over time!
Time is the key word. How much time you invest in the relationship is very important. Let\’s talk about Twitter! First thing in the morning send a tweet out and say Good Morning! You will be surprised at how many people respond with a Good Morning to you. Listen to what other people are talking about and retweet a post. FYI people love to get their tweets retweeted! It\’s a way to get noticed and connected. Thank everyone who mentions and retweets your posts. Last but not least, don\’t just post a tweet and forget about it. You would not just walk away from a conversation you started, would you? Keep tabs on your Twitter account throughout the day, retweet, ask questions, comment and ENGAGE!
Facebook is all about sharing information! What you share and how often you share is important for both Business and Personal Facebook Pages, remember a LIKE can also turn into an Unlike. Keep tabs on your audience by looking at your Insights and Analytics (only available for business pages.) You can see what\’s working and what\’s not. There is great information Facebook is sending you so make sure to review it.
Relationship Building is just that, building a relationship. It takes time! Start by getting social!
Twitter: Tweet and Retweet
Facebook: LIKE, Share, Engage
Google Plus: Give it a +1 and Share with your Circles on Google+
My last thought regarding Relationship Building in Social Media is don\’t put a time on it, put time into it!
At the end of my blog I would like to invite all of my friends to visit Via Key West “Where Funky Meets Fabulous” and check out the unique Key West Gifts inspired by the place I call home, Key West, Florida!
Last week I had the pleasure of speaking in front of 83 members of The Lodging Association of the Florida Keys and Key West. The topic was “So Much Social Media, So Little Time.” To all my friends in the Industry that attended, Thank you!
The Social Suite along with Ryan and Joe from Romanelli Communications had a conversation in front of the Lodging Industry on Social Media in Travel and Tourism. I was so excited to speak in front of this group as I had the pleasure of working in the industry in Sales and Marketing for a collection of Key West hotels. For me, I was speaking in front of new and old friends and understood how time is big factor in day to day operations. Adding Social Media to the list of things to do can be overwhelming, especially if you don\’t understand it. I\’ve attended many presentations where all the speakers did was talk about Social Media and tell the people attending you have to be doing it. Nobody every told them how. My goal was to SHARE information with them on Social Media and show them what they can be doing now to Get Social!
Some of the Quick Tips and Tools we discussed were:
1. Google Places. Sometimes we forget to make sure we are updated and not outdated. It is important to make sure your Google Places information is set up with correct information, photos, videos, specials etc. Monitor information every couple of weeks to make sure content is up to date!
2. Set up Google Alerts- See who is talking about you and see who is talking about your competition!
3. Facebook – Make sure to secure User Name. You need 25 fans in order to do so. Pet Peeve alert! One of my biggest pet peeves in Social Media is when a business is not set up correctly on Facebook. Please remember its about Quality and not Quantity! Make sure your business is set up correctly on Facebook.
4. foursquare – If you are a hotel, restaurant or business, take a minute and set up foursquare specials and allow your guests to check-in! One bit of advice, make sure to educate the staff on what you are doing because the last thing you want is someone to walk away and write a bad review because your staff didn\’t know what was going on!
5. Be Aware! Be aware of who is talking about you. Listen, Engage and Respond! TripAdvisor, Facebook, Twitter, Blogs! We know people are talking in real time so take the time to listen and respond.
6. SHARE! Remember to share local community and destination information with your friends and followers! It\’s about the share, not the sell! Promote others! A perfect example of using Social Media to promote others is Via Key West uses Thursday as a day to promote their Fans! It\’s FANtastic Thursday and if you are a fan of Via Key West on Facebook you get to promote your business!
7. Add Social Networks to email signatures, website, e-marketing campaigns etc.
8. Facebook & Twitter: Engage, Ask Questions, Respond to posts and remember to say thank you with a Retweet or Like. A simple thank you will work too!
9. Management: Hootsuite or Tweetdeck available to help you manage multiple accounts and conversations!
10. Be Human, Be Real! It\’s all about being social so when I say “be human” and “be real” that\’s what I mean.
I hope these tips are helpful to you. Remember, Social Media is all about being Social!
My daily routine includes reading up on everything Social! This past week it was all about Google+ and rest assured it will continue to be the focus of conversation in Social Networking however, today I\’m not going to talk about Google+ . I\’d like to shift the conversation away from Google+, Facebook and Twitter and step back and take a look at the 80/20 rule and how it applies to marketing, sales, you and your business!
Last week I came across a very interesting infographic that puts the 80/20 rule into perspective. Sometimes it\’s a good idea to take a refresher course and really take time to understand what the 80/20 rule is all about. Today I would like to share “Understanding The 80/20 Rule” with you. It can help you personally and professionally!
A special thank you to Jason from ContactMe Blog for sharing a great post on the 80/20 Rule! It\’s great information I am pleased to share!
For my fans, followers, friends – thank you for being part of my world and The Social Suite! I always want to here back from you so please share your thoughts on this post with me!
Internet Marketing Tips, Social Media Tips, Twitter Tips, Facebook Tips…here a tip, there a tip everyday I get a tip about something old becoming something new! STOP! It\’s time to catch your breath, sit back and relax for a second. I know it is overwhelming and I have to sometimes just stop and take a moment to regroup and find the information that is most helpful to me. That\’s why today\’s tip is about using Google search in a way that helps you save time and help you get you the information you need.
Below is information I found most helpful from blog.hubspot.com including 12 tips to search Google like an expert. To view the entire article visit 12 Tips To Search Google Like An Expert and remember Social Media is all about sharing so feel free to pass this on!
12 Expert Google Search Tips
- Explicit Phrase:
Lets say you are looking for content about internet marketing. Instead of just typing internet marketing into the Google search box, you will likely be better off searching explicitly for the phrase. To do this, simply enclose the search phrase within double quotes.
Example: “internet marketing”
- Exclude Words:
Lets say you want to search for content about internet marketing, but you want to exclude any results that contain the term advertising. To do this, simply use the “-” sign in front of the word you want to exclude.
Example Search: internet marketing -advertising
- Site Specific Search:
Often, you want to search a specific website for content that matches a certain phrase. Even if the site doesn’t support a built-in search feature, you can use Google to search the site for your term. Simply use the “site:somesite.com” modifier.
Example: “internet marketing” site:www.smallbusinesshub.com
- Similar Words and Synonyms:
Let’s say you are want to include a word in your search, but want to include results that contain similar words or synonyms. To do this, use the “~” in front of the word.
Example: “internet marketing” ~professional
- Specific Document Types:
If you’re looking to find results that are of a specific type, you can use the modifier “filetype:”. For example, you might want to find only PowerPoint presentations related to internet marketing.
Example: “internet marketing” filetype:ppt
- This OR That:
By default, when you do a search, Google will include all the terms specified in the search. If you are looking for any one of one or more terms to match, then you can use the OR operator. (Note: The OR has to be capitalized).
Example: internet marketing OR advertising
- Phone Listing:
Let’s say someone calls you on your mobile number and you don’t know how it is. If all you have is a phone number, you can look it up on Google using the phone book feature.
Example: phone book:617-555-1212 (note: the provided number does not work – you’ll have to use a real number to get any results).
- Area Code Look up:
If all you need to do is to look-up the area code for a phone number, just enter the 3-digit area code and Google will tell you where it’s from.
- Numeric Ranges:
This is a rarely used, but highly useful tip. Let’s say you want to find results that contain any of a range of numbers. You can do this by using the X..Y modifier (in case this is hard to read, what’s between the X and Y are two periods. This type of search is useful for years (as shown below), prices or anywhere where you want to provide a series of numbers.
Example: president 1940..1950
- Stock (Ticker Symbol):
Just enter a valid ticker symbol as your search term and Google will give you the current financials and a quick thumb-nail chart for the stock.
The next time you need to do a quick calculation, instead of bringing up the Calculator applet, you can just type your expression in to Google.
Example: 48512 * 1.02
- Word Definitions:
If you need to quickly look up the definition of a word or phrase, simply use the “define:” command.