Feeling overwhelmed? Google Plus opens its doors (or should I say circles) to the world, Facebook continues to make changes and updates (some of which I am not a fan but that\’s for another blog) and Twitter numbers on the rise! Do you sit there and wonder how am I going to do all of this? What changes are next and who will be making them? Keeping up with the changes in Social Media is like Keeping Up with the Kardashians, you just don\’t know what\’s next! Today\’s blog is about doing LESS:
Listen! You keep hearing the same thing over and over, Listen…always be listening! If you aren\’t then you are missing the boat.
Engage! Social Networking is a Dialogue, not a monologue! Engage in the conversations, ask questions, respond! If you are going to have a conversation, then do it!
Share! Build the excitement and become a storyteller and share with others. Share your stories and information, comment on Tweets, Facebook Postings and Share with everyone in your Circles.
Strategy! Having a Social Media Strategy is key! You have to identify what you want out of Social Media and have a plan. Is it brand awareness, more followers, more fans, leads, sales? Define your target audience! What are your goals and objectives and how are you going to achieve those goals? Make sure to Monitor, Measure & Listen! See how things are working (or not)…if it is not working then you know you have to make some changes and modifications. As far as measurement and metrics go, make sure you use what is available. Facebook Insights just launched a new and improved analytics and don\’t forget about Google Analytics! This information is key to your success!
Finally, it all goes back to the ABC\’s…always be connecting! Always be conversational! Keep in mind, Social Media is another tool to your overall Marketing Strategy! It should definitely be included in your plan but it should not be the only thing you do!
Today\’s blog is brought to you by the friends, fans and followers of Via Key West, the place to find unique gift ideas inspired by the sun, sea and island living in the beautiful Florida Keys and Key West! It\’s Where Funky Meets Fabulous!
In the last couple of weeks I have had discussions with many people about Facebook and Twitter and what I have found is the lack of knowledge and lack of time is creating this barrier on jumping on board with Social Media!
Social Media is having conversations! Whether you are on Facebook or Twitter it is about engaging. One way streets do not do well. You have to take the time and engage, share and be social. Today I’m going to share information on “Learning how to use the tools” from the blog Twitter is Such a Tool by Social Media Strategist Julia Rosien. By the way, I met Julia via Twitter @juliarosien and recommend you follow her.
Learning how to use the tools,
Just like an expert builder shows an apprentice how to use the tools before letting him use them on his own, Twitter requires some training. There are rules and best practices. If you’re venturing onto Twitter for the first time, learn how to play by the rules – and add value to your network.
- Fill out your Twitter profile with a brief bio, link to your website and an appropriate avatar. If you want people to take you seriously, start by giving them a reason to. Not using a picture or providing a bio sends a strong signal that you’re either a spammer or ambivalent – neither is alluring.
- Listen. No really, listen. Search businesses and influential people in your geographical area and then just listen. Learn what interests them, what gets them really excited and if there are different times of day they congregate. And listen more.
- Follow the experts. People like Scott Stratten and Jay Baer will give you the play by play rules.
- Download some tools to make the listening easier. TweetDeck and HootSuite will help you sort and filter the noise so you can pay attention to what matters to you.
- Make friends. The best first-day-on-the-job advice I ever received was to be nice and make friends. Contribute to the conversations in ways that add value to people you’re following – this isn’t about selling – it’s about introducing yourself.
- Tell people about you. A good salesperson knows the sales pitch is never a pitch, it’s a natural progression of a relationship – satisfying a need based on information shared. Understand the difference between sharing info about your company and selling.
The Social Suite was delighted to be included in this blog so make sure you read Twitter is Such a Tool and find out what we had to say! We hope this blog was helpful to you and encourage you to share it with your friends. Also drop us a note and let us know what you think!